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ABOUT ME

I’m Russ Harding, a creative director and consultant with over 30 years in games and interactive entertainment. What’s always interested me is finding new ways to play, bringing characters and stories to life, and creating experiences that people remember.

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At PlayStation London Studio, I helped develop EyeToy, EyePet, Wonderbook and PlayStation VR Worlds. Later, as Chief Creative Officer at Maze Theory, I led creative strategy and game direction across experiences built around established entertainment worlds, including Doctor Who and Peaky Blinders.

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Today, I’m a Partner and Director at Rhino Rock Studios, where we work with IP owners and development teams to make entertainment playable. We develop ideas, explore new opportunities for games and provide creative and development support through outsourcing and collaboration.

 

Alongside Rhino, I’m available for freelance consultancy, helping teams shape concepts, strengthen pitches and establish a clear creative direction. I enjoy working closely with people, asking questions, exploring possibilities and helping an idea become something a team can build together.

Whether you’re starting with a familiar world or a blank page, I’d love to hear what you’re working on.

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"Technology is only interesting when it disappears"
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Speaking & Media

I speak at global conferences on the future of immersive storytelling, from AAA console development to VR, XR, and AI-driven worlds.
 

My focus: how technology reshapes narrative, and how franchises evolve across platforms.

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SELECTED AWARDS & FESTIVAL RECOGNITION

 

Thief VR: Legacy of Shadow

  • DICE Awards – Nominee

  • AUSTXR Festival – Best Virtual Reality Gaming

  • TIGA Awards – Best VR/AR/XR/MR Game

  • Raindance Immersive –Recognition 

Infinite Inside

  • TIGA Awards – Best VR/AR/XR/MR Game

  • TIGA Awards – Best Puzzle Game

  • TIGA Awards – Best Creativity

Peaky Blinders: The King's Ransom

  • Official Selection – Venice Immersive

  • VR Awards – Finalist, Best AR/VR Game

Doctor Who: The Edge of Time

  • Official Selection – Venice Immersive

  • Raindance Immersive – Finalist, Best Game

Doctor Who: The Lonely Assassins

  • Pocket Gamer Awards – Finalist, People's Choice

  • Official Selection – London Games Festival

Wonderbook: Book of Spells

  • Develop Awards – Winner, Most Original Game

  • Develop Awards – Winner, Audio Accomplishment

  • BAFTA Awards – Nominee, Game Innovation

EyePet

  • BAFTA Awards – Nominee, Best New IP / Visual Arts

  • BAFTA Awards – Nominee, Family & Social

The Chainsmokers - Paris VR

  • Raindance Award – Best Branded Experience

Maze Theory

  • VR Awards – Finalist, Rising VR Company of the Year (2019)

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Global Conferences & Tech Forums

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  • E3 Playstaion Conference

    • Wonderbook: Book of Spells (PlayStation)

    • Eyepet - The Virtual Pet (PlayStation)

  • Gamescom 2013- Storytelling in games (PlayStation)

  • GDC – Generative AI in Game Worlds (with Amazon)

  • EGX – Barclays Stage

  • EGX – Peaky Blinders: The King’s Ransom

  • MCM Comicon- London- Doctor Who 

  • WASD London – Peaky Blinders: The King’s Ransom

  • PAX EAST- Boston

  • La Biennale di Venezia- Venice Immersive 

  • Next World Forum – Riyadh

  • London Tech Week

  • GoTech World – Bucharest

  • Pocket Gamer Connects (London & Digital)

    • The STORYVERSE: Gaming Within the Metaverse

    • Innovation & Technology Track

    • Soft Launch / Publishing discussions

  • Beyond Games: Transmedia Summit – Barbican

  • Guildford.Games Festival

  • NFT.NYC / NFT London – Gaming Track

  • Vienna Design Week – SUBOTRON

  • VR World Congress

  • Raindance Immersive 

 
Academic
  • Alliance Manchester Business School
    MBA Workshop – Design Thinking, Creativity & Co-Creation

  • Royal Hollway - Story Future

  • York University - Immersive Media 

  • Goldsmiths, University of London

  • BAFTA - Augmented Reality  

 
Broadcast & Podcasts

 

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Selected Press Coverage

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Edge Magazine — Issue #401 (2024)
Feature Coverage: Infinite Inside​

Available in print (Issue #401).

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PC Gamer (2025)
Thief VR producer says VR is a natural fit for an immersive sim. 
https://www.pcgamer.com/games/vr/thief-vr-producer-says-vr-is-a-natural-fit-for-an-immersive-sim

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GameSpot (2022)
Peaky Blinders VR Game Will Be Authentic To Show, Developer Promises.
https://www.gamespot.com/articles/peaky-blinders-vr-game-will-be-authentic-to-show-developer-promises/1100-6500911

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Industry & Business Media

GamesBeat (2024)
Maze Theory’s Infinite Inside mixed-reality debut
Interview on cross-platform MR strategy and immersive design direction.
https://gamesbeat.com/maze-theorys-mysterious-infinite-inside-mixed-reality-game-debuts-on-july-12

 

MCV/Develop (2022)
Q&A — Russell Harding on Peaky Blinders: The King’s Ransom.
https://mcvuk.com/business-news/qa-russell-harding-chief-creative-officer-at-maze-theory-on-peaky-blinders-the-kings-ransom

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Meta Blog (2025)
Thief VR: Legacy of Shadow — Developer Interview
https://www.meta.com/blog/thief-vr-legacy-of-shadow-interview

 
Specialist XR & VR Media

The Sixth Axis (2024)
How Infinite Inside blends augmented and virtual reality.
https://www.thesixthaxis.com/2024/07/05/how-infinite-inside-blends-augmented-and-virtual-reality-on-quest-vision-pro-and-beyond

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UploadVR (2022–2023)
Peaky Blinders: The King’s Ransom — Developer Interviews & Previews
https://www.uploadvr.com/peaky-blinders-vr-interview

 

XR Must Magazine (2024)
Interview – Russ Harding (The Infinite Inside)
https://xrmust.com/xrmagazine/russ-harding-the-infinite-inside

 

TechStomper (2023)
Peaky Blinders VR Interview
https://techstomper.com/peaky-blinders-the-kings-ransom-interview-maze-theory-cco-russ-harding-speaks

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25 years of making games

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© 2026 by RUSSELL HARDING CREATIVE DIRECTOR

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